This Month's Articles:

• The Power of Public Speaking
  
• Top Types of Displays
• Easy Exhibitor Tips
  

Hello class, here’s this month's first lesson. In this lesson we will cover the business benefits of public speaking and how to find opportunities to speak at trade shows, seminars, meetings and more.

One way businesses can brand themselves as the "go-to" experts in an industry is by taking advantage of public speaking opportunities. By doing so you share your knowledge with an audience and make a connection. If you appear to be an expert, you are an expert. This will give you an advantage when attendees are looking for a product or service. They are likely to seek out people they already know, or industry experts they have met or heard speak at a seminar. Click Here To Read the Rest of the Article.

Hello class. The topic of this next Trade Show Teacher lesson will focus on the various things you can do to update your image and to get attention from attendees at the shows you exhibit in to make new contacts (leads), and meet other show objectives. In particular, we will be focusing on display types today.

This lesson will serve as a handy reference guide for all companies searching for a display, but it should prove especially useful for those of you whose trade show planning includes updating your company’s image with a new booth. Reference these descriptions to help decide on a direction to take that best meets your needs.  Keep in mind, there are also many other types of displays and new styles added all the time, but the following ones tend to remain the most popular styles. And BTW, this list does purposely not include brand names, so check with your vendors about the various brands. Click Here To Read The Rest of the Article.

Are you happy with the shows you have been exhibiting at in the past? Are you looking for higher ROI’s from the shows you exhibit at?

With 2010 rapidly approaching, it's time to start researching and selecting the shows you will exhibit at next year…. Let TradeShow Teacher help you with that process to ensure that you are exhibiting at the most targeted shows for your business.

TradeShow Teacher can help you by first thoroughly learning about your business, products and key prospects, then researching and suggesting the top targeted shows your company should be exhibiting at….. Where your key prospects are and where you will achieve the highest ROI!

Call (888) 547-7410 or e-mail: linda@tsteacher.com
to learn more.

• What is the best opening line?
• Don't read badges
• How to handle complaints
• How to handle multiple visitors
• Greetings from...

Click Here to read The Tips

The Bad Booth Staff Contest, sponsored by TradeShow Teacher, was created to help a company whose booth staff is not effective in the Trade Show Environment, not communicating the company’s benefits and value to prospects, not gathering follow up data and basically suck at what they're doing!

Entrants must fill in the contest application form and describe their booth staff's inability to effectively represent their company while exhibiting.

There will be 3 total prizes awarded!

First place winner receives:

• Custom designed Booth Staff Training Live Webinar, addressing your booth staff's specific areas for improvement, branded with your company logo and a Q&A session at the end (Note: a live seminar can be presented instead if travel fees are paid)
• Copy of "The Complete Idiots Guide to Trade Shows" by Linda Musgrove
• CD with TradeShow Teacher's Exhibitor Education Articles

Second place winner receives:

• General Booth Staff Training Webinar (not customized)
• Copy of "The Complete Idiots Guide to Trade Shows" by Linda Musgrove
• CD with TradeShow Teacher's Exhibitor Education Articles

Third place winner receives:

• Copy of "The Complete Idiots Guide to Trade Shows" by Linda Musgrove
• CD with TradeShow Teacher's Exhibitor Education Articles

Click Here to Learn More and Fill in an Application!

All Applications must be received by
11:59pm EST on October 18, 2009

• Trade Show Industry Statistics
• Trade Show Tips
• Trade Show Calendar
• Trade Show Teacher
• Trade Show Publications and Associations

• Exhibit City News
• Exhibitor Magazine
• EXPO Magazine
• Tradeshow Week

BPA Worldwide is the global industry resource for verified audience data and media knowledge.

Next time you are considering a show to exhibit at, ask if they have a trade show audit from the past year's show from a 3rd party auditing company , such as BPA WorldWide. This data will give you accurate information on attendee profiles, registration numbers, etc.

John Mikstay from BPA WorldWide was kind enough to send some valuable information and tools I can share with you about the importance of event auditing. Click on the item you want to learn more about.

Whitepaper: Determining Exhibitor ROI at B-to-B Tradeshow Events

Event Audit: Value and Benefits

Exhibitor Letter to Show Organizer

Exhibitor "Pass Along" Letter

Do you enjoy writing and have Tips and Tricks you’d like to share with other exhibitors? If yes, I’d love to have you as a guest writer for the monthly Trade Show Tactics newsletter! Please email linda@tsteacher.com to learn more!

E-mail TradeShow Teacher at linda@tsteacher.com to schedule a FREE 15 minute consultation to find the areas you can improve in your exhibit program!

Join the NEW TradeShow Teacher social network on Ning.

....Network with other exhibitors and learn from each other...and use the posted resources to help you increase your trade show ROI!

http://tradeshowteacher.ning.com/