Linda Musgrove
The TradeShow Teacher |
Affordable Booth Staff Training Programs
In-Person, by
Webinar or On CD
Make your booth staff
into superstars!
With the ever increasing need
for your business to obtain qualified leads & increase ROI, your booth staff become the most integral part of achieving these
exhibit objectives.
Booth Staff Training
On-Line Webinar
Train the Trainer
On-Line Webinar
Booth Staff Training CD
Customizable Booth Staff Training PowerPoint Presentation
Booth Staff Training "In-Person" Seminar |
Contact Us
1000 Island Blvd #2207
Aventura, FL 33160
(305) 677-3543
linda@tsteacher.com
www.tsteacher.com
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HOT Trade Show Vendors
.................................................
Displays
MC-2
Ben Nazario
(609) 548-0032
I&D Labor
300 Exhibit Services & Events
Dan Spigner
(518) 441-3182
Staging & Lighting
NMR Events
John Hogan
(609) 395-4384
Promotional Products
CHIMPP
Jim Personius
(877) 524-4677
Lead Capture
Lead Wizard
Wayne Shulman
(877) 830-7281
TSEA: Trade Show Exhibitor'sAssociation
Since 1966 the Trade Show ExhibitorAssociation has provided knowledge tomarketing and management professionals who use face to face marketing to promote and sell their products, as well as to those who supply them with products and services. We provide you with: Education, Advocacy, Promotion, Communication, Service, and member only discounts on a variety of products and services. Our programs, services and publications are designed to help you gain the necessary edge in exhibiting success. TSEA is led by a Board of Directors comprised of your professional peers, so you can always be assured that we understand your needs. Our tradeshow knowledge will help enable you to get the best return on your investment when exhibiting.
Click to Learn More
Click for Membership Information
| About the TradeShow Teacher |
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training for individuals, departments or entire teams.
Musgrove also presents customized training programs for Trade Show Producers to offer exhibitors. Most recently she authored "The Complete Idiots Guide to Trade Shows", published by Alpha Books/Penguin Publishing.
Learn more at: http://www.tsteacher.com .
Follow on Twitter at:http://twitter.com/tsteacher .
Send an invite to connect on LinkedIn at:http://www.linkedin.com/in/tsteacher(email is: linda@tsteacher.com)
TradeShow Teacher was nominated by clients and voted by Exhibit City News as One of the Top 40 Under 40 in the Trade Show Industry! .....Thank you to all who nominated me!
According to the Bureau of Labor Statistics, millions of baby boomers, born between 1946 and 1964, are nearing retirement, including hundreds, if not thousands, of exhibit and association industry professionals. Who will take up the gauntlet as these industry veterans step down?
Exhibit City News knows. We sent out a call for nominations to identify our industry's under 40 hot shots and the nominations came in fast and furious, nominations sent by supervisors, peers, colleagues and friends.
Exhibit City News is profiling some of our industry's most dynamic young business leaders, vendors, exhibit and event managers, sales and account executives, entrepreneurs, managers, marketers, designers, and engineers: 40 Under 40. Nominees will be profiled in the August issue of Exhibit City News.
Click Here to Learn More!
Why Trade Show
Exhibiting is Important |
Watch this short 10 minute video about why Trade Show Exhibiting is so important. Share with management to keep your exhibit program alive!
Click Here to See the Video
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This Month's Articles:
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NEW CONTEST!...WIN PRIZES!
Bad Booth Staff Contest
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The Bad Booth Staff Contest, sponsored by TradeShow Teacher, was created to help a company whose booth staff is not effective in the Trade Show Environment, not communicating the company’s benefits and value to prospects, not gathering follow up data and basically suck at what they're doing!
Entrants must fill in the contest application form and describe their booth staff's inability to effectively represent their company while exhibiting.
There will be 3 total prizes awarded!
First place winner receives:
- Custom designed Booth Staff Training Live Webinar, addressing your booth staff's specific areas for improvement, branded with your company logo and a Q&A session at the end (Note: a live seminar can be presented instead if travel fees are paid)
- Copy of "The Complete Idiots Guide to Trade Shows" by Linda Musgrove
- CD with TradeShow Teacher's Exhibitor Education Articles
Second place winner receives:
- General Booth Staff Training Webinar (not customized)
- Copy of "The Complete Idiots Guide to Trade Shows" by Linda Musgrove
- CD with TradeShow Teacher's Exhibitor Education Articles
Third place winner receives:
- Copy of "The Complete Idiots Guide to Trade Shows" by Linda Musgrove
- CD with TradeShow Teacher's Exhibitor Education Articles
Click Here to Learn More and Fill in an Application!
All Applications must be received by
11:59pm EST on October 18, 2009
ARTICLE:
TradeShow Teacher Answers Shipping & Handling's
Top 10 Questions
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Hello Class, TradeShow Teacher is back with your next lesson! Today we’ll look at:
- Exhibit Transportation & Material Handling Basics
- Management of Exhibiting Paperwork
Most shows necessitate the use of the services we are covering in this lesson, yet I have found that many exhibitors and other industry professionals are stymied by these topics. Sure, most of us prefer to focus on the fun stuff like finding the latest and greatest promotional item, but really they don’t do you much good unless they, together with your exhibit and materials, actually make it somehow to the booth!
Did you know that the shipping and handling of your exhibit and materials to and from the show often makes up about 9% of your show costs? By understanding shipping options and processes you can make informed decisions that can reduce that expense.
OK, let’s get started with the lesson. Click Here to Read the Rest of the Article. |
ARTICLE:
It's Good to "Go Green"
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Hello class, it's time for your next lesson! This article will be covering how to "go green" with your exhibiting, or at least "greenish".
Fortunately, the world is becoming increasingly aware of the need to be more environmentally conscious. The trade show industry is jumping on the same bandwagon of course, and a significant trend towards “green exhibiting” is quite noticeable. This is not just a trendy thing to do, but makes a very positive contribution to preserving natural resources and protecting the environment. Click Here to Read the Rest of the Article.
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Train the Trainer &
Booth Staff Training
On-Line Webinars, CD and
Customizable Presentations Available!
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Singers and athletes practice to perfect their performances, why shouldn't your booth staff? 80% of your company's trade show results depend on your booth staff's performance at the shows you exhibit at; they are the most important asset your company has at the trade show. Don't you think it's worth the investment of providing them with the proper skills and training to be successful?
We understand that In-person Booth Staff Training programs are highly effective, but can be costly and don't always fit into the budget in these tough economic times. That's why TradeShow Teacher has created cost-effective, value driven products that deliver your company with the ability to train booth staff yourselves; allowing you to take full advantage of every exhibiting opportunity and increase trade show ROI!
Click Here to Learn More |
Trade Show Industry Resources |
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| Trade Show Industry Publications |
BPA Worldwide is the global industry resource for verified audience data and media knowledge.
Next time you are considering a show to exhibit at, ask if they have a trade show audit from the past year's show from a 3rd party auditing company , such as BPA WorldWide. This data will give you accurate information on attendee profiles, registration numbers, etc.
John Mikstay from BPA WorldWide was kind enough to send some valuable information and tools I can share with you about the importance of event auditing. Click on the item you want to learn more about.
Whitepaper: Determining Exhibitor ROI at B-to-B Tradeshow Events
Event Audit: Value and Benefits
Exhibitor Letter to Show Organizer
Exhibitor "Pass Along" Letter
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