Linda Musgrove,
the TradeShow Teacher

Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training offerings.
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Linda Musgrove is the TradeShow Teacher. She is a trade show industry expert with extensive speaking experience presenting to audiences on a wide range of trade show topics such as booth staff training, effective pre-show, at-show and post-show marketing, Networking Skills, as well as "Train the Trainer" presentations designed to educate exhibitors to increase their results and Return on Investment.

Linda understands that many exhibitors struggle with this commonly unfamiliar marketing medium and don't always achieve the results they had hoped for. Going through this herself at the beginning of her marketing career inspired her to create trade show training seminars, webinars, workshops and workbooks; most recently Linda authored "The Complete Idiots Guide to Trade Shows".

See Seminar Presentation Pictures Below

• Businesses Exhibiting at Trade Shows that want to substantially increase their qualified leads, speed up sales cycles, increase Return on Investment and more. Depending on the structure and size of a company, Linda typically works closely with sales/marketing/trade showmanagers or business owners to create results driven customized presentations.
  
  
• Trade Show Producers/Associations who are looking to improve their
  exhibitor’s results in the effort to enhance their show's results andrevenue by reducing turnover rates, increasing sponsorship/marketing sales and for exhibitors to take interest in acquiring larger booth spaces (click here to learn more about the Trade Show Producer/Association offerings)
  

Linda has presented at major trade show, marketing and sales industry events such as The Exhibitor Show, Exhibitor Fast Track Sessions and the TS2 Show. She is a regular columnist for Exhibit City News and Exhibitors Daily and is commonly called on as an expert resource for interviews for marketing, sales and business publications, such as Entrepreneur, MS NBC, BusinessWeek, InfoWorld and more. She teaches a marketing class at a South Florida business school and is a highly recommended speaker for businesses small and large, associations and trade show producers.

-  Booth Staff Training: with a particular focus on learning how to Engage, Qualify &
   Close with attendees (click Here to Learn More About the Booth Staff Training Programs)

-  Networking Skills: Making the Connections to Grow Your Business

-  Trade Show Marketing and Messaging Skills: Entice Qualified Prospects to Want
    More Information Pre-Show, At-Show and Post Show

-  How to Obtain Qualified "HOT" Leads: and How to Follow Up with Leads to
   Increase Post Show Sales

-  Public Relations Power: Getting the Most Out of the Media

-  Post Show Reporting Success: Measure ROI and Enable Exhibit Program Growth

-  Trade Show Display Selection: WOW the Attendees

- Click Here to See More Presentation Topics

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Linda Musgrove, the TradeShow Teacher

Interactive and Fun Seminars

Interacting With Attendees