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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows" Biography Media
Trade Show Resources
(Entrepreneur)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
Top 10 "Best of Show" Booths from EXHIBITOR 2008
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Column" (Exhibit City News and PRSA Technology Section) TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches” TradeShow Teacher's Guide to Display Types Lesson on Trade Show Best Practices
Market Segmentation and the Effects on Your Trade Show Exhibiting Competitive Intelligence Smarts HOT Trade Show Guerilla Marketing Tactics How to Select a Super Targeted Trade Show Top 10 Hottest Promotional Items for Trade Shows Public Speaking - It Isn't So Scary Selecting a Super targeted Promotional Item Table Top Expos: Everyone Wants to Produce One – But Exhibitor Beware! Table Top Trade Show Displays 101 Networking Skills to Grow Your Business Trade Show Technology Trends (from Exhibitor Show 2007) 8 Exciting Trade Show Tips for Improved Planning & Exhibiting Results TradeShow Teacher Logo, Photo and Trade Show Industry Publications for Exhibitors |
Booth Staff Training (click here to Learn More) An energetic, fun and memorable Booth Staff Training Program to enhance booth staff skills in a memorable way through a humorous approach! Topics can be selected from the areas such as below, plus other items you may wish to cover based on your company's individual needs. Navigating the Exhibitor Kit Forgetting to order electricity, carpeting, display tables, insurance and failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily: - Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit - Learning when to SAVE TIME – OR – SAVE MONEY - Locating Additional Promotional Opportunities - Locating Restrictions that Affect Booth Activities & Promotional Planning - Creating a Show Planning Guide Checklist you can immediately apply; track Size Doesn’t Need To Matter; creatively impact the attendees mind from a Small Booth Smaller Booths and Table Top Displays are essential for accommodating the budgets of Small to Medium Sized Businesses, Channel Partner Exhibiting and Regional Exhibiting for Large Corporations; if you find yourself asking – “How do we make an impact and grab our key prospects attention in the sea of large exhibits?” - then this session is a must attend! We’ll explore proven strategies particularly designed for small booths to: - Use a variety of pre-show marketing methods to make your company a “must - Creatively layout your space to maximize interaction - Capture the attendees interest and entice them to enter your booth - Make your booth, brand and key messages stand out in your prospects’ mind You have a Channel/Reseller Program, now what?! Channel Partners can be an invaluable part of your sales force; providing marketing programs, collateral and marketing dollars speeds the momentum at which they can increase THEIR reach and YOUR revenue, BUT what happens when they don’t have a solid marketing foundation or experience and they begin exhibiting at every Trade Show they hear about, burning through your marketing dollars, achieving little to no results? This session will discuss structuring a Trade Show program for your Channel partners, covering how to create: - Approval process for obtaining marketing dollars - Criteria for selecting the “Right” Trade Shows - Customized planning templates and checklist guides - Criteria for appropriate Pre-At and Post Show Marketing opportunities - Booth Staff Training program - Measurement process to analyze results Taming the Mighty Marketing, Public Relations & Trade Show Tiger - Identify & Engage your Target Customers - Increase Return on Trade Show Investment - Use the Media to Promote your Products/Business Does the competition seem to be eating you alive? Utilizing effective sales/marketing strategies is essential to the success of business growth; this workshop will teach you what works, what saves money and how to attract the customers you want, without expensive trial and error. Mastering the Art of Engaging Attendees & Obtaining Qualified Leads With the ever increasing need for your business to obtain qualified leads & increase ROI, your booth staff become the most integral part of achieving these exhibit objectives. Studies regularly indicate that the interaction & performance of your booth staff is the largest aspect influencing an attendee’s memory of your company & products; during this interactive session your booth staff will learn how to make the most of their impression on attendee’s, by learning how to: - Engage Attendees - Ask “Open Ended” Questions - Qualify & Capture Leads - Avoid “Bad Booth Etiquette” Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410
- Trade Show Marketing & Messaging Skills: Entice Qualified Prospects to - Booth Staff Training: with a particular focus on learning how to Engage, - How to Obtain Qualified "HOT" Leads: & How to Follow Up with Leads to - Public Relations Power: Getting the Most Out of the Media - Post Show Reporting Success: Measure ROI & Enable Exhibit Program Growth - Trade Show Display Selection: WOW the Attendees - Trade Show Blunders to Avoid: Don't get Caught With Your Pants Down! - How to Select the Appropriate Trade Show for your Business - Planning Meetings; Getting Things Done! - Show Planning Guide; Get Organized! - Booth Display - Powerful Messaging & Eye Catching Design - Booth Staff Superstars - Networking - Qualified “HOT” Leads Other Popular Trade Show Seminars
- Competitive Intelligence - Branding & Messaging - Advertising, Sales Promotion & Public Relations - Public Speaking Success - Internet Marketing - Trade Show Marketing - Network Marketing
CONTACT ME TODAY I I I I I Send me an Invite to connect on LinkedIn! | |||||
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