HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Exhibit City News "TradeShow Teacher
Column"
Trade Show ROI & ROO
TradeShow Teacher Answers Shipping & Handling's Top 10 Questions
Trade Show Continuity Planning
Eight Easy to Apply Networking Strategy Steps
The A, B, C's of Exhibiting Effectively
Top 10 Things Great Booths Do Well
TradeShow Teacher's Top 10 List on Rental Display Advantages
Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows
(Exhibit City News and PRSA Technology Section)
TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”
TradeShow Teacher's Guide to Display Types
Lesson on Trade Show Best Practices
FREE Trade Show, Marketing, PR and Networking Related Authored Articles. For your blog, website, publication, etc!
Market Segmentation and the Effects on Your Trade Show Exhibiting
Competitive Intelligence Smarts
HOT Trade Show Guerilla Marketing Tactics
How to Select a Super Targeted Trade Show
Top 10 Hottest Promotional Items for Trade Shows
Public Speaking - It Isn't So Scary
Selecting a Super targeted Promotional Item
Table Top Expos: Everyone Wants to Produce One – But Exhibitor Beware!
Table Top Trade Show Displays 101
Networking Skills to Grow Your Business
The Fallout of Fish Bowl Marketing; Focus on These Top 10 Tips for Obtaining Sizzlin' HOT Leads
Simplifying the Selection of a Pop Up Trade Show Display
Trade Show Technology Trends (from Exhibitor Show 2007)
8 Exciting Trade Show Tips for Improved Planning & Exhibiting Results
TradeShow Teacher Logo, Photo and
By-Line
Trade Show Industry Publications for Exhibitors
Booth Staff Training (click here to Learn More)
An energetic, fun and memorable Booth Staff Training Program to enhance booth staff skills in a memorable way through a humorous approach! Topics can be selected from the areas such as below, plus other items you may wish to cover based on your company's individual needs.
Navigating the Exhibitor Kit
Forgetting to order electricity, carpeting, display tables, insurance and failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily:
- Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit
- Learning when to SAVE TIME – OR – SAVE MONEY
- Locating Additional Promotional Opportunities
- Locating Restrictions that Affect Booth Activities & Promotional Planning
- Creating a Show Planning Guide Checklist you can immediately apply; track
responsible parties, meet deadlines, guide yourself through the planning and
logistics tasks step-by-step and more
Size Doesn’t Need To Matter; creatively impact the attendees mind from a Small Booth
Smaller Booths and Table Top Displays are essential for accommodating the budgets of Small to Medium Sized Businesses, Channel Partner Exhibiting and Regional Exhibiting for Large Corporations; if you find yourself asking – “How do we make an impact and grab our key prospects attention in the sea of large exhibits?” - then this session is a must attend! We’ll explore proven strategies particularly designed for small booths to:
- Use a variety of pre-show marketing methods to make your company a “must
see” on their list
- Creatively layout your space to maximize interaction
- Capture the attendees interest and entice them to enter your booth
- Make your booth, brand and key messages stand out in your prospects’ mind
You have a Channel/Reseller Program, now what?!
Channel Partners can be an invaluable part of your sales force; providing marketing programs, collateral and marketing dollars speeds the momentum at which they can increase THEIR reach and YOUR revenue, BUT what happens when they don’t have a solid marketing foundation or experience and they begin exhibiting at every Trade Show they hear about, burning through your marketing dollars, achieving little to no results?
This session will discuss structuring a Trade Show program for your Channel partners, covering how to create:
- Approval process for obtaining marketing dollars
- Criteria for selecting the “Right” Trade Shows
- Customized planning templates and checklist guides
- Criteria for appropriate Pre-At and Post Show Marketing opportunities
- Booth Staff Training program
- Measurement process to analyze results
Taming the Mighty Marketing, Public Relations & Trade Show Tiger
- Identify & Engage your Target Customers
- Increase Return on Trade Show Investment
- Use the Media to Promote your Products/Business
Does the competition seem to be eating you alive? Utilizing effective sales/marketing strategies is essential to the success of business growth; this workshop will teach you what works, what saves money and how to attract the customers you want, without expensive trial and error.
Mastering the Art of Engaging Attendees & Obtaining Qualified Leads
With the ever increasing need for your business to obtain qualified leads & increase ROI, your booth staff become the most integral part of achieving these exhibit objectives. Studies regularly indicate that the interaction & performance of your booth staff is the largest aspect influencing an attendee’s memory of your company & products; during this interactive session your booth staff will learn how to make the most of their impression on attendee’s, by learning how to:
- Engage Attendees
- Ask “Open Ended” Questions
- Qualify & Capture Leads
- Avoid “Bad Booth Etiquette”
Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410
for a Detailed Description of the Following Seminars:
- Networking Skills: Making the Connections to Grow Your Business
- Trade Show Marketing & Messaging Skills: Entice Qualified Prospects to
Want More Information Pre-Show, At-Show & Post Show
- Booth Staff Training: with a particular focus on learning how to Engage,
Qualify & Close with attendees
- How to Obtain Qualified "HOT" Leads: & How to Follow Up with Leads to
Increase Post Show Sales
- Public Relations Power: Getting the Most Out of the Media
- Post Show Reporting Success: Measure ROI & Enable Exhibit Program Growth
- Trade Show Display Selection: WOW the Attendees
- Trade Show Blunders to Avoid: Don't get Caught With Your Pants Down!
- How to Select the Appropriate Trade Show for your Business
- Planning Meetings; Getting Things Done!
- Show Planning Guide; Get Organized!
- Booth Display
- Powerful Messaging & Eye Catching Design
- Booth Staff Superstars
- Networking
- Qualified “HOT” Leads
Other Popular Trade Show Seminars
Presented by the TradeShow Teacher
- Market Segmentation, Targeting, and Positioning
- Competitive Intelligence
- Branding & Messaging
- Advertising, Sales Promotion & Public Relations
- Public Speaking Success
- Internet Marketing
- Trade Show Marketing
- Network Marketing
CONTACT ME TODAY I I I I I
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
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