TradeShow Teacher: Trade Show Tactics Newsletter November 2006

WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher

There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives!

Before deciding on a “give-away” for your next show, spend some time answering the following questions:

What are you looking to accomplish by giving away a promotional item?

When choosing your “give-away” item and “message” make sure you are accomplishing one or more of the following:

Increasing your Memorability
Communicating
Motivating
Promoting
Increasing Recognition

How will you select your promotional item?

Be sure to base your decision on your company’s stated objectives for the show

"Who" will be receiving the promotional item?

Consider having several levels of “give-aways” for different types of visitors;

Key Customers
Prospects
General Passers By

Did you remember to tie the Promotional item to your Marketing theme?

“Give-Aways” have a wide range of pricing that are based on many factors; such as
quality, quantity and special orders. Once you have an overall budget amount determined, then you can figure out what items fall into your budget range, based on the quantity you need!
Keep in mind that you can always lower the individual unit price by ordering a higher quantity!

Choose an item that naturally complements your marketing message
When imprinting the message on the item, make sure that it ties into the marketing theme/campaign messaging as well

What type of budget have you decided on?

Are attendees going to be "qualified" first before receiving the promotional item?

If you are just leaving items out for anyone to grab as they walk by, the value of the item is diminished and has NO memorability factor...

Consider one these qualifying strategies instead:

-- Reward the visitors that take the time to participate in a demonstration, presentation
or contest

-- Have visitors first give qualifying information about their specific needs by filling in a Lead
Form with pre-printed questions & responses

-- Receive item after conversing with a company staff member about their specific needs

If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at
(305) 677-3543 for more details!
Click Here to View other Trade Show Teacher Speaking Sessions

Is this promotional item going to directly aid future sales?

Consider requiring the attendee to contact for a consultation after the show to receive the promotional item
You can do this by handing them a coupon, gift certificate or business card

When deciding on a Promotional Company to place your order with, I highly recommend CHIMPP (Custom High Impact Marketing Products & Programs); these professionals don't sell you the "deal of the week" from the trunk of their car, they will be your strategic Marketing partner and recommend the most targeted items based on your specific needs! You can visit them at www.chimpp.com,
or reach them directly at (877) 5CHIMPP

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have coaches. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have coaches.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

Select the Right Shows to Exhibit at
Obtain Qualified Leads
Target your Public Relations and Marketing
Design Effective Graphics and Messaging
Set Strategic Goals and Objectives
Create an Effective Lead Handling Process
Master Networking Skills
Streamline the Planning Process
"Stand Out" from the Crowd
AND MUCH MORE!

Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?!

I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF...

Call Linda Musgrove, the TradeShow Teacher at
(888) 547-7410
for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!



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		WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives! Before deciding on a “give-away” for your next show, spend some time answering the following questions: What are you looking to accomplish by giving away a promotional item? Promotional Items When choosing your “give-away” item and “message” make sure you are accomplishing one or more of the following: Increasing your Memorability Communicating Motivating Promoting Increasing Recognition How will you select your promotional item? Be sure to base your decision on your company’s stated objectives for the show "Who" will be receiving the promotional item? Consider having several levels of “give-aways” for different types of visitors; Key Customers Prospects General Passers By Did you remember to tie the Promotional item to your Marketing theme? “Give-Aways” have a wide range of pricing that are based on many factors; such as quality, quantity and special orders. Once you have an overall budget amount determined, then you can figure out what items fall into your budget range, based on the quantity you need! Keep in mind that you can always lower the individual unit price by ordering a higher quantity! Choose an item that naturally complements your marketing message When imprinting the message on the item, make sure that it ties into the marketing theme/campaign messaging as well What type of budget have you decided on? Are attendees going to be "qualified" first before receiving the promotional item? If you are just leaving items out for anyone to grab as they walk by, the value of the item is diminished and has NO memorability factor... Consider one these qualifying strategies instead: -- Reward the visitors that take the time to participate in a demonstration, presentation or contest -- Have visitors first give qualifying information about their specific needs by filling in a Lead Form with pre-printed questions & responses -- Receive item after conversing with a company staff member about their specific needs If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at (305) 677-3543 for more details! Click Here to View other Trade Show Teacher Speaking Sessions Is this promotional item going to directly aid future sales? Consider requiring the attendee to contact for a consultation after the show to receive the promotional item You can do this by handing them a coupon, gift certificate or business card When deciding on a Promotional Company to place your order with, I highly recommend CHIMPP (Custom High Impact Marketing Products & Programs); these professionals don't sell you the "deal of the week" from the trunk of their car, they will be your strategic Marketing partner and recommend the most targeted items based on your specific needs! You can visit them at www.chimpp.com, or reach them directly at (877) 5CHIMPP Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have coaches. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have coaches. Serious Businesses have Linda Musgrove, the TradeShow Teacher. Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on. Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to: Select the Right Shows to Exhibit at Obtain Qualified Leads Target your Public Relations and Marketing Design Effective Graphics and Messaging Set Strategic Goals and Objectives Create an Effective Lead Handling Process Master Networking Skills Streamline the Planning Process "Stand Out" from the Crowd AND MUCH MORE! Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?! I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF... Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410 for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!