TradeShow Teacher: Trade Show Tactics Newsletter November 2006

November 2006

This month's Trade Show Tactics Newsletter will cover:

failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily:

Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit
Learning when to SAVE TIME – OR – SAVE MONEY
Locating Additional Promotional Opportunities
Locating Restrictions that Affect Booth Activities & Promotional Planning
Creating a Show Planning Guide Checklist you can immediately apply; track responsible parties, meet deadlines, guide yourself through the planning and logistics tasks step-by-step and more

To learn more about this session, please click here!

SHAMELESS, "Self Serving" Business Section : )
....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; )
THANKS! Linda Musgrove, the TradeShow Teacher

WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher

Linda Musgrove the TradeShow Teacher here; I'm sure you enjoyed last month's inaugural newsletter and are ready to discover more exciting marketing and Trade Show Tips in this months Trade Show Tactics Newsletter. I know, I know, it's quite a unique concept to have actual content in a Newsletter, instead of a monthly sales promotion; I hope you don't mind! ; )

Yes, I also have some information about the Trade Show Marketing Help and Consulting I do, but my primary goal first and foremost is to help you, my readers, on how to improve your business and increase revenue through your Marketing and Trade Show activities!

On that note, please feel free to submit suggestions for content you'd be interested in reading about in future newsletters; I have already received some great ideas; a big thanks to everyone who took the time to contact me after receiving last months Trade Show Tactics Newsletter!

November 2006

COMPETITIVE INTELLIGENCE 101

Now let's begin addressing some important Trade Show items!...

Pop Up Trade Show Displays

Limited budgets and big ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the company at Trade Shows; lucky for you Pop Up Displays have come A LONG WAY over the years, providing you with a big bang for your buck and the ability to impact the attendees mind by projecting an impressive image.

Pop Ups are pretty light-weight and can often be packed into cases that can be checked onto airlines OR you can transport them for a small fee via standard ground shipping services if you don't feel like schlepping it to the airport with the hundred other things you need to bring to the show!

TO LEARN MORE about various types of Pop Ups available and how to select "the right one" for your exhibiting needs, CLICK HERE!

SELECTING A TARGETED PROMOTIONAL ITEM

There are a gazillion promotional products on the market and it may seam like a daunting task to select the "right one"; make sure you get the highest ROI possible, by first defining your Target Audience and secondly, by setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives!

TO LEARN MORE about selecting TARGETED promotional items for your business, CLICK HERE!

Need a Traffic Booster that is a sure bet? Engage Trade Show attendees & have an eager audience learning about your company/products with the Game Show Presenter!

Easily produce booth quiz promotions that challenge and entertain your target markets. Write quizzes that reinforce your marketing message or help you identify and qualify your best prospects.

Compete with the corporate giants on the show floor; purchase the Game Show Presenter Exhibitor Bundle for ONLY $200. WOW! I received a preview copy of the Game Show Presenter software and immediately knew I had to share this with my readers, it's fantastic! "Welcome to the Show"!

TO LEARN MORE about the Game Show Presenter, CLICK HERE!

HOT product alert! Game Show Presenter

My business is primarily built on referrals, please help refer the TradeShow Teacher!

I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher:

Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more!
Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show!

ALSO - Let me know how I can help refer you business!

Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : )

See the TradeShow Teacher present the Session "Navigating the Exhibitor Kit" at Exhibitor 2007 (the leading Trade Show industry educational event and expo)!

Do you want to speed your sales cycles and increase revenue?

If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below!

"Navigating the Exhibitor Kit"

Forgetting to order electricity, carpeting, display tables, insurance and

Biography: Linda Musgrove, The TradeShow Teacher
Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment

Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you!

Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about!

From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D (Research and Development) and of course your Trade Show selection and Trade Show activities!

TO LEARN MORE about how to conduct Competitive Intelligence activities for your business AND what to do with the data you collect, CLICK HERE!

	November 2006

	About Us Programs Services Manual Speaker Media Trade Show Resources
	Register for the TradeShow Teacher Newsletter (click here)

This month's Trade Show Tactics Newsletter will cover: Competitive Intelligence 101 Pop Up Booth Displays Selecting a Targeted Promotional Item failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily: Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit Learning when to SAVE TIME – OR – SAVE MONEY Locating Additional Promotional Opportunities Locating Restrictions that Affect Booth Activities & Promotional Planning Creating a Show Planning Guide Checklist you can immediately apply; track responsible parties, meet deadlines, guide yourself through the planning and logistics tasks step-by-step and more To learn more about this session, please click here! SHAMELESS, "Self Serving" Business Section : ) ....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; ) THANKS! Linda Musgrove, the TradeShow Teacher		WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Linda Musgrove the TradeShow Teacher here; I'm sure you enjoyed last month's inaugural newsletter and are ready to discover more exciting marketing and Trade Show Tips in this months Trade Show Tactics Newsletter. I know, I know, it's quite a unique concept to have actual content in a Newsletter, instead of a monthly sales promotion; I hope you don't mind! ; ) Yes, I also have some information about the Trade Show Marketing Help and Consulting I do, but my primary goal first and foremost is to help you, my readers, on how to improve your business and increase revenue through your Marketing and Trade Show activities! On that note, please feel free to submit suggestions for content you'd be interested in reading about in future newsletters; I have already received some great ideas; a big thanks to everyone who took the time to contact me after receiving last months Trade Show Tactics Newsletter! November 2006 COMPETITIVE INTELLIGENCE 101 Now let's begin addressing some important Trade Show items!... Pop Up Trade Show Displays Limited budgets and big ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the company at Trade Shows; lucky for you Pop Up Displays have come A LONG WAY over the years, providing you with a big bang for your buck and the ability to impact the attendees mind by projecting an impressive image. Pop Ups are pretty light-weight and can often be packed into cases that can be checked onto airlines OR you can transport them for a small fee via standard ground shipping services if you don't feel like schlepping it to the airport with the hundred other things you need to bring to the show! TO LEARN MORE about various types of Pop Ups available and how to select "the right one" for your exhibiting needs, CLICK HERE! SELECTING A TARGETED PROMOTIONAL ITEM There are a gazillion promotional products on the market and it may seam like a daunting task to select the "right one"; make sure you get the highest ROI possible, by first defining your Target Audience and secondly, by setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives! TO LEARN MORE about selecting TARGETED promotional items for your business, CLICK HERE! Need a Traffic Booster that is a sure bet? Engage Trade Show attendees & have an eager audience learning about your company/products with the Game Show Presenter! Easily produce booth quiz promotions that challenge and entertain your target markets. Write quizzes that reinforce your marketing message or help you identify and qualify your best prospects. Compete with the corporate giants on the show floor; purchase the Game Show Presenter Exhibitor Bundle for ONLY $200. WOW! I received a preview copy of the Game Show Presenter software and immediately knew I had to share this with my readers, it's fantastic! "Welcome to the Show"! TO LEARN MORE about the Game Show Presenter, CLICK HERE! HOT product alert! Game Show Presenter My business is primarily built on referrals, please help refer the TradeShow Teacher! I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher: Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more! Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show! ALSO - Let me know how I can help refer you business! Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : ) See the TradeShow Teacher present the Session "Navigating the Exhibitor Kit" at Exhibitor 2007 (the leading Trade Show industry educational event and expo)! Do you want to speed your sales cycles and increase revenue? If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below! Customized TradeShow Training Programs Trade Show Training Manual "Navigating the Exhibitor Kit" Forgetting to order electricity, carpeting, display tables, insurance and Biography: Linda Musgrove, The TradeShow Teacher Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you! Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about! From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D (Research and Development) and of course your Trade Show selection and Trade Show activities! TO LEARN MORE about how to conduct Competitive Intelligence activities for your business AND what to do with the data you collect, CLICK HERE!