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Click Here to go back to the November 2006 Trade Show Tactics Newsletter Home Page

 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher

 

 

Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about!

From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D (Research and Development) and of course your Trade Show selection and Trade Show activities!

 

 

Competitive Intelligence 101

 

 

 

 

 

 

 

 

     So where do you find information about your competitors?

 

  • Research and Determine your TOP 3-5 competitors
     
  • Record the information you already know about them
     
  • Determine the Additional Information you will need to collect
     
  • Document the information you collect
     
  • Determine WHO will be tasked to collect this information internally, or if you will hire an outside agency

 

The opportunities to find data about your competition are somewhat endless, you just need to make a conscious effort to actually be looking for it; once you do that you'll start finding information EVERYWHERE! Here are some examples of where to start your search!
  • Company Websites
  • Press Releases
  • Government Filings
  • Financial Analysts
  • Employment Ads
  • TRADE SHOWS
  • Meetings
  • Conferences
  • Panel Sessions
  • Reps & Distributors
  • Former Employees
  • Web Search
  • Portals
  • Search Engines
  • Industry Analysts
  • Suppliers
  • Partners
  • Networking
  • Sales Force
  • Media Articles
  • Customer Interviews
  • Customer Surveys

 

 

 

 

 

 

 

 

 

    How do you begin your strategy?

 

 

 

 

 

If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at
(305) 677-3543 for more details!
Click Here to View other Trade Show Teacher Speaking Sessions

 

    What information should you be looking for?
 

 

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have coaches. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have coaches.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

  • Select the Right Shows to Exhibit at
  • Obtain Qualified Leads
  • Target your Public Relations and Marketing
  • Design Effective Graphics and Messaging
  • Set Strategic Goals and Objectives
  • Create an Effective Lead Handling Process
  • Master Networking Skills
  • Streamline the Planning Process
  • "Stand Out" from the Crowd
  • AND MUCH MORE!

 

  • Products/Services
     
  • Features
     
  • Sales/Marketing
     
  • Sales Representatives
     
  • Support (if Applicable)
  • Strengths (List all known)
     
  • Weaknesses (List all known)
     
  • Company
     
  • Financial

 

 

 

 

 

 

 

 Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?!
I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF...

 

 

 

 

 

 

 

 

 

 

 

 

Call Linda Musgrove, the TradeShow Teacher at
(888) 547-7410
for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!

November 2006

 


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