Trade Show Teacher: How to Create a Trade Show Planning Binder

Every Business Association and Chamber of Commerce wants to hold a Table Top Expo at some point; the danger for Exhibitors participating in these expos is the common inexperience of the organizer who is unaware of the requirements for producing an event that will deliver outstanding results for the exhibitors. Don’t get me wrong, there are A LOT of great Table Top Expos out there, all I’m saying is to be cautious when signing on to exhibit at one!

Also keep in mind that Business Expos are basically an “Interactive Yellow Pages”; they are not commonly targeted to a particular market - attendees and exhibitors run the gamut and cover a broad spectrum of offerings and needs – like the Yellow Pages!

To give you the best opportunity to attain great results at a Table Top Expo, take a look at a few of the:

� Do: Take the time to learn about the producer of the event and the type of audience this group attracts to their meetings and functions

� Do: Take the time to learn how to present yourself in the most effective manner, you will have the competitive advantage – most other exhibitors in this arena are novices!

� Do: Be very direct about the type of prospects you are looking for in your signage

Don’t Use a stack of give-aways to attract prospects; REAL prospects will be interested in your product with or without a promotional item.

� Don’t just show up with a few pieces of collateral to plop down on the table – take the time to plan for this event as if you were exhibiting in a large booth. Consider purchasing a Table Top Display, Table Skirt, Small Banner Stands, etc.

By following these few simple Do’s and Don’ts at your next Table Top Expo you will definitely experience an increase in qualified leads! Good Luck!

If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at
(305) 677-3543 for more details!
Click Here to View other Trade Show Teacher Speaking Sessions

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

- Select the Right Shows to Exhibit at
- Obtain Qualified Leads
- Target your Public Relations and Marketing
- Design Effective Graphics and Messaging
- Set Strategic Goals and Objectives
- Create an Effective Lead Handling Process
- Master Networking Skills
- Streamline the Planning Process
- "Stand Out" from the Crowd
- AND MUCH MORE!



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		Table Top Expos WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Every Business Association and Chamber of Commerce wants to hold a Table Top Expo at some point; the danger for Exhibitors participating in these expos is the common inexperience of the organizer who is unaware of the requirements for producing an event that will deliver outstanding results for the exhibitors. Don’t get me wrong, there are A LOT of great Table Top Expos out there, all I’m saying is to be cautious when signing on to exhibit at one! Also keep in mind that Business Expos are basically an “Interactive Yellow Pages”; they are not commonly targeted to a particular market - attendees and exhibitors run the gamut and cover a broad spectrum of offerings and needs – like the Yellow Pages! To give you the best opportunity to attain great results at a Table Top Expo, take a look at a few of the: DO’s and DON’T of Table Top Exhibiting! DO's: � Do: Take the time to learn about the producer of the event and the type of audience this group attracts to their meetings and functions � Do: Take the time to learn how to present yourself in the most effective manner, you will have the competitive advantage – most other exhibitors in this arena are novices! � Do: Be very direct about the type of prospects you are looking for in your signage DON’TS: � Don’t USE A FISHBOWL to collect Leads! Don’t Use a stack of give-aways to attract prospects; REAL prospects will be interested in your product with or without a promotional item. � Don’t just show up with a few pieces of collateral to plop down on the table – take the time to plan for this event as if you were exhibiting in a large booth. Consider purchasing a Table Top Display, Table Skirt, Small Banner Stands, etc. By following these few simple Do’s and Don’ts at your next Table Top Expo you will definitely experience an increase in qualified leads! Good Luck! Cross promotion with UniLatina School of Business where the event was held; sent to their database, listed on their website, promoted at Networking Events, promoted at the school, etc. Seminar listing on the TradeShow Teacher Website Promotion on Social Networking Sites Colleagues posted the information on their websites If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at (305) 677-3543 for more details! Click Here to View other Trade Show Teacher Speaking Sessions Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach. Serious Businesses have Linda Musgrove, the TradeShow Teacher. Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on. Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to: - Select the Right Shows to Exhibit at - Obtain Qualified Leads - Target your Public Relations and Marketing - Design Effective Graphics and Messaging - Set Strategic Goals and Objectives - Create an Effective Lead Handling Process - Master Networking Skills - Streamline the Planning Process - "Stand Out" from the Crowd - AND MUCH MORE! Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?! I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF... Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410 for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!