TradeShow Teacher: Marketing and Publicity Exposure

This has been another busy and exciting month, among other things I've been conducting lots of that Public Speaking I wrote about last month!

The most recent event I participated in was as a program partner of Entrepreneurship Week USA, the event was titled, Marketing 101 - Recipe for Success - attendance was great and I received excellent feedback on the Seminar Evaluation Forms I handed out - but who can guess what was the most important aspect of this event for my business? If you guessed Publicity, then you are correct!

A great way for you to get business opportunities is through using publicity effectively; take for example this event I just mentioned as a "Case Study" - below is a look at the publicity efforts and the results generated. I encourage you to consider how you can apply these strategies to your business to get publicity!

- Press Release Announcing the Seminar, highlighting that it was part of the nationally recognized
   Entrepreneurship Week USA event. The Press Release was distributed via Free Press Release distribution
   sites, sent directly to local media in South Florida and distributed by the Media representatives from
   Entrepreneurship Week USA

The initial results for the publicity are listed below; I anticipate more results in the following weeks as well!

- Sponsors interested in paying to hold the "Marketing 101 - Recipe for Success" Seminar for their
Associations

- The Press Release/Event Listings shows up when searching for certain keywords in Search Engines

- Press Mentions about the Seminar I produced and about my core business, TradeShow Teacher

- Write Authored Articles: Submit to publications that accept these types of articles and to Article Directories On-Line

- Media Interviews: Tip - Trade Shows are a great place to find eager editors looking for the latest products and
services, ask the show organizer for the Press List and arrange interviews beforehand!

- Webinars: Create presentations on interesting topics happening in your industry and present via
webinars. Note: These should NOT be Sales Pitches!

- Educational Conference Calls: Invite Industry Professionals, Media and Analysts to learn about a
particular topic (promote via Press Release, Calendar postings, etc.)

- Press Conferences: If you have a Breaking NEWS Story, invite relevant media to attend your Press Conference!

- Blogs: Create great content on a daily basis - if you don't have the time to commit to updating regularly, WAIT!
Readers are looking for fresh, regularly updated content!

If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at
(305) 677-3543 for more details!
Click Here to View other Trade Show Teacher Speaking Sessions

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

- Select the Right Shows to Exhibit at
- Obtain Qualified Leads
- Target your Public Relations and Marketing
- Design Effective Graphics and Messaging
- Set Strategic Goals and Objectives
- Create an Effective Lead Handling Process
- Master Networking Skills
- Streamline the Planning Process
- "Stand Out" from the Crowd
- AND MUCH MORE!



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		Publicity WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher This has been another busy and exciting month, among other things I've been conducting lots of that Public Speaking I wrote about last month! The most recent event I participated in was as a program partner of Entrepreneurship Week USA, the event was titled, Marketing 101 - Recipe for Success - attendance was great and I received excellent feedback on the Seminar Evaluation Forms I handed out - but who can guess what was the most important aspect of this event for my business? If you guessed Publicity, then you are correct! A great way for you to get business opportunities is through using publicity effectively; take for example this event I just mentioned as a "Case Study" - below is a look at the publicity efforts and the results generated. I encourage you to consider how you can apply these strategies to your business to get publicity! Publicity Efforts: - Press Release Announcing the Seminar, highlighting that it was part of the nationally recognized Entrepreneurship Week USA event. The Press Release was distributed via Free Press Release distribution sites, sent directly to local media in South Florida and distributed by the Media representatives from Entrepreneurship Week USA - Seminar listed on the Entrepreneurship Week USA site - E-marketing invites to the seminar (sent via the TradeShow Teacher Website) - Event Listings On-line, in Magazines & in the Newspaper - all with a link to my website for more info. ; ) - Cross promotion with UniLatina School of Business where the event was held; sent to their database, listed on their website, promoted at Networking Events, promoted at the school, etc. - Seminar listing on the TradeShow Teacher Website Scroll down to see the Publicity Results! - Promotion on Social Networking Sites - Colleagues posted the information on their websites The initial results for the publicity are listed below; I anticipate more results in the following weeks as well! - Invitation to be interviewed on a Live Business Radio Show - Sponsors interested in paying to hold the "Marketing 101 - Recipe for Success" Seminar for their Associations - The Press Release/Event Listings shows up when searching for certain keywords in Search Engines - Several Trade Show Training Customers - Referrals to potential business opportunities - Media Inquiries and Interviews - Press Mentions about the Seminar I produced and about my core business, TradeShow Teacher - Pitch Relevant Article Proposals to Media - Write Authored Articles: Submit to publications that accept these types of articles and to Article Directories On-Line - Media Interviews: Tip - Trade Shows are a great place to find eager editors looking for the latest products and services, ask the show organizer for the Press List and arrange interviews beforehand! - On-Line Media Room (Click Here to See the TradeShow Teacher Media page for inspiration!) - Exhibit at Trade Shows: Massive Exposure and Publicity opportunities! - Speaking Sessions: Submit to be a speaker at Events/Trade Shows or create your own Seminars! (Click Here to see The TradeShow Teacher's Upcoming Speaking Events at Major Trade Show Industry Shows) (Click Here to See Examples of Seminars the TradeShow Teacher created!) - Press Releases: Write Press Releases about your new products, Trade Show exhibiting, etc. (Click Here to See an example of The TradeShow Teacher's Press Releases) - Webinars: Create presentations on interesting topics happening in your industry and present via webinars. Note: These should NOT be Sales Pitches! - Educational Conference Calls: Invite Industry Professionals, Media and Analysts to learn about a particular topic (promote via Press Release, Calendar postings, etc.) - Press Conferences: If you have a Breaking NEWS Story, invite relevant media to attend your Press Conference! - Media/Analyst Events: Sponsor an event in a unique location and invite Media/Analysts - Provide Company Experts to the Media - you may be contacted as a source for articles in progress! - Awards: Look for Awards in Industry publications and when exhibiting at Trade Shows! - Product Review: Submit your product for consideration to be reviewed by industry publications - Blogs: Create great content on a daily basis - if you don't have the time to commit to updating regularly, WAIT! Readers are looking for fresh, regularly updated content! - Contests: Create your own! Click Here to see the contest a client of mine and I have come up with, all in the efforts of Publicity! - AND MUCH MORE!!! JUST BE CREATIVE!!! PUBLICITY RESULTS FOR TRadeShow teacher - - - - - - - - - - What can you do to get publicity? - - - - - - - - - - Press Release Announcing the Seminar, highlighting that it was part of the nationally recognized Entrepreneurship Week USA event. The Press Release was distributed via Free Press Release distribution sites, sent directly to local media in South Florida and distributed by the Media representatives from Entrepreneurship Week USA, which resulted in press mentions of the event and about my core business Seminar listed on the Entrepreneurship Week USA site E-marketing invites to the seminar Event Listings On-line, in Magazines & in the Newspaper - all with a link to my website for more information ; ) Cross promotion with UniLatina School of Business where the event was held; sent to their database, listed on their website, promoted at Networking Events, promoted at the school, etc. Seminar listing on the TradeShow Teacher Website Promotion on Social Networking Sites Colleagues posted the information on their websites If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at (305) 677-3543 for more details! Click Here to View other Trade Show Teacher Speaking Sessions Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach. Serious Businesses have Linda Musgrove, the TradeShow Teacher. Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on. Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to: - Select the Right Shows to Exhibit at - Obtain Qualified Leads - Target your Public Relations and Marketing - Design Effective Graphics and Messaging - Set Strategic Goals and Objectives - Create an Effective Lead Handling Process - Master Networking Skills - Streamline the Planning Process - "Stand Out" from the Crowd - AND MUCH MORE! Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?! I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF... Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410 for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!