Trade Show Teacher: How to Create a Trade Show Planning Binder

Finding ways to continuously improve your Trade Show results and ROI is done through a combination of Post Show Reporting strategies; in addition to reporting on the leads you have collected, the quality of preparation, media coverage analysis, competitive intelligence analysis and so on, it is just as crucial to report on the effectiveness of your Booth Staffers.

Your Booth Staffers are your company's most important assets at the Trade Shows you exhibit at; evaluating their effectiveness and conducting Booth Staff Trainings before your next show, based on the data you obtain through Follow Up Surveys can drastically improve your company's ROI at your upcoming Trade Shows.

Consider sending a Follow Up Survey to the Leads you collected at the last Trade Show you exhibited at, asking some key questions about their experience in the booth.

Offer an incentive for filling out the survey, such as a free gift or free trial of your product/service (if possible), etc. Include a postage-paid, pre-addressed envelope or a fax number, so it’s easier for them to respond.

To assist us in determining how we may better serve our customers, please complete and

Your Name ………………………………………………………………………………………….
Company Name ………………………………………………………………………………….
Phone ……………………………………………………………. Date ………………………….

Please respond to your experience with our team members at [xyz show], by checking the appropriate response.

I strongly encourage you to use the results from the Follow Up Survey and conduct a Booth Staff Training Session before your next Trade Show; if you need some help with this, don't hesitate to call the TradeShow Teacher!

If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at
(305) 677-3543 for more details!
Click Here to View other Trade Show Teacher Speaking Sessions

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

- Select the Right Shows to Exhibit at
- Obtain Qualified Leads
- Target your Public Relations and Marketing
- Design Effective Graphics and Messaging
- Set Strategic Goals and Objectives
- Create an Effective Lead Handling Process
- Master Networking Skills
- Streamline the Planning Process
- "Stand Out" from the Crowd
- AND MUCH MORE!



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		Follow Up Surveys WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Finding ways to continuously improve your Trade Show results and ROI is done through a combination of Post Show Reporting strategies; in addition to reporting on the leads you have collected, the quality of preparation, media coverage analysis, competitive intelligence analysis and so on, it is just as crucial to report on the effectiveness of your Booth Staffers. Your Booth Staffers are your company's most important assets at the Trade Shows you exhibit at; evaluating their effectiveness and conducting Booth Staff Trainings before your next show, based on the data you obtain through Follow Up Surveys can drastically improve your company's ROI at your upcoming Trade Shows. Consider sending a Follow Up Survey to the Leads you collected at the last Trade Show you exhibited at, asking some key questions about their experience in the booth. Offer an incentive for filling out the survey, such as a free gift or free trial of your product/service (if possible), etc. Include a postage-paid, pre-addressed envelope or a fax number, so it’s easier for them to respond. Dear [Mr/Ms Important Prospect], To assist us in determining how we may better serve our customers, please complete and return this survey. Your Name …………………………………………………………………………………………. Company Name …………………………………………………………………………………. Phone ……………………………………………………………. Date …………………………. Please respond to your experience with our team members at [xyz show], by checking the appropriate response. I strongly encourage you to use the results from the Follow Up Survey and conduct a Booth Staff Training Session before your next Trade Show; if you need some help with this, don't hesitate to call the TradeShow Teacher! Event Listings On-line, in Magazines & in the Newspaper - all with a link to my website for more information ; ) Cross promotion with UniLatina School of Business where the event was held; sent to their database, listed on their website, promoted at Networking Events, promoted at the school, etc. Seminar listing on the TradeShow Teacher Website Promotion on Social Networking Sites Colleagues posted the information on their websites If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at (305) 677-3543 for more details! Click Here to View other Trade Show Teacher Speaking Sessions Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach. Serious Businesses have Linda Musgrove, the TradeShow Teacher. Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on. Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to: - Select the Right Shows to Exhibit at - Obtain Qualified Leads - Target your Public Relations and Marketing - Design Effective Graphics and Messaging - Set Strategic Goals and Objectives - Create an Effective Lead Handling Process - Master Networking Skills - Streamline the Planning Process - "Stand Out" from the Crowd - AND MUCH MORE! Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?! I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF... Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410 for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!