TradeShow Teacher: Trade Show Tactics Newsletter - January 2007

About Us

Click Here to go back to the January 2007 Trade Show Tactics Newsletter Home Page

Public Speaking

WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher

What are Some Public Speaking Occasions?

When you think of Public Speaking are you the type that says "Oh yeah, hand over that microphone and give me an audience!" OR are you more of the type that fears Public Speaking more than death? If you fall in the second category, don't worry, you're not alone; fear of Public Speaking has been reported as one of the top fears on people's minds!

This particular article will focus on a few tips to overcome those fears and physical symptoms you feel when having to speak before a group; such as pounding heart, shaking knees, sweaty palms, memory lapse, dry mouth and more! You know what I'm talking about!

If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at
(305) 677-3543 for more details!
Click Here to View other Trade Show Teacher Speaking Sessions

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

- Select the Right Shows to Exhibit at
- Obtain Qualified Leads
- Target your Public Relations and Marketing
- Design Effective Graphics and Messaging
- Set Strategic Goals and Objectives
- Create an Effective Lead Handling Process
- Master Networking Skills
- Streamline the Planning Process
- "Stand Out" from the Crowd
- AND MUCH MORE!

- Presentations

- Sales Meetings

- Seminars

- Impromptu Speeches

- Panel Discussions

- Leader of A Group

So - Why is Public Speaking SO SCARY?!

Fear Of:

- Listeners Disapproving

- Criticism

- People Walking Out of The Room in the Middle of the Presentation

- Mistakes

- Not Knowing the Audience or Material Well Enough

- Stumbling on Words

- "Blanking Out" and Forgetting What To Say

How Do You Prepare Yourself? Tips from the TradeShow Teacher...

Create a Worksheet to Outline the Plan of Your Speech
You can use a Linear Format, BUT you should consider using the "MindMap" Format; for quite some time I shuddered at the thought of using a MindMap, but once I forced myself to try this style of outlining, I
was amazed at how fast I was able to create speech outlines!

Familiarize Yourself With the Room Whenever Possible

Arrive early, or visit the location a few days before so you can feel more comfortable and envision yourself giving the presentation in that "space".

PRACTICE

Need I say more?!

Fake it 'Til You Make It!

Yes, Public Speaking can be scary!!! Just remember to fake confidence until you feel it - then nobody will notice that you feel sick to your stomach! All presenters feel butterflies in their stomach before presenting; they'd be lying if they said they didn't!

The first few times I did seminars I thought I was going to pass out! Instead, I smiled and acted like I had done it a million times; after the seminar the audience rated the Seminar Content and Speaker as Excellent on the Evaluation forms! After the first few times I presented it was easier to remind myself that I will do a great job and that I just have to "Fake Confidence" until it catches up! The hardest part for myself, and most presenters in general, is the introduction, once you get past that it's typically "smooth sailing"!

Don't Rush Through the Presentation

Pace yourself and try not to talk too fast! Nobody will understand what you're saying!

Relax Yourself
Before you go "on-stage" take a deep breath and relax yourself.

Find Opportunities
Constantly be on the lookout for Public Speaking opportunities to hone your skills! The more you do it the better you will become!

1.) Know your material
Pick a topic you are interested in. Know more about it than you include in your speech. Use personal
stories and conversational language – that way you won’t easily forget what to say.

2.) Practice. Practice. Practice!
Rehearse out loud with all equipment you plan on using. Revise as necessary.

3.) Know the audience
Greet some audience members as they arrive. It’s easier to speak to "friends" than to strangers.

4.) Know the room
Arrive early, walk around the speaking area and practice using the microphone and any visual aids.

5.) Relax
Ease tension by doing exercises. Transform nervous energy into enthusiasm.

6.) Visualize yourself giving your speech
Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping – it
will boost your confidence.

7.) Realize that people want you to succeed
Audiences want you to be interesting, informative and entertaining. They don’t want you to fail!

8.) Don’t apologize
For any nervousness or problem – the audience probably never noticed it.

9.) Concentrate on the message – not the medium
Focus your attention away from your anxieties & concentrate on your message and your audience.

10.) Gain experience
Experience builds confidence, which is the key to effective speaking.

TO LEARN MORE about Toastmasters, click here: www.toastmasters.org

Top 10 Tips from Toastmasters...

Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?!

I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF...

Call Linda Musgrove, the TradeShow Teacher at
(888) 547-7410
for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!



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		Public Speaking WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher What are Some Public Speaking Occasions? When you think of Public Speaking are you the type that says "Oh yeah, hand over that microphone and give me an audience!" OR are you more of the type that fears Public Speaking more than death? If you fall in the second category, don't worry, you're not alone; fear of Public Speaking has been reported as one of the top fears on people's minds! This particular article will focus on a few tips to overcome those fears and physical symptoms you feel when having to speak before a group; such as pounding heart, shaking knees, sweaty palms, memory lapse, dry mouth and more! You know what I'm talking about! If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at (305) 677-3543 for more details! Click Here to View other Trade Show Teacher Speaking Sessions Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have a coach. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have a coach. Serious Businesses have Linda Musgrove, the TradeShow Teacher. Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on. Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to: - Select the Right Shows to Exhibit at - Obtain Qualified Leads - Target your Public Relations and Marketing - Design Effective Graphics and Messaging - Set Strategic Goals and Objectives - Create an Effective Lead Handling Process - Master Networking Skills - Streamline the Planning Process - "Stand Out" from the Crowd - AND MUCH MORE! - Presentations - Sales Meetings - Seminars - Impromptu Speeches - Panel Discussions - Leader of A Group So - Why is Public Speaking SO SCARY?! Fear Of: - Listeners Disapproving - Criticism - People Walking Out of The Room in the Middle of the Presentation - Mistakes - Not Knowing the Audience or Material Well Enough - Stumbling on Words - "Blanking Out" and Forgetting What To Say How Do You Prepare Yourself? Tips from the TradeShow Teacher... Create a Worksheet to Outline the Plan of Your Speech You can use a Linear Format, BUT you should consider using the "MindMap" Format; for quite some time I shuddered at the thought of using a MindMap, but once I forced myself to try this style of outlining, I was amazed at how fast I was able to create speech outlines! Familiarize Yourself With the Room Whenever Possible Arrive early, or visit the location a few days before so you can feel more comfortable and envision yourself giving the presentation in that "space". PRACTICE Need I say more?! Fake it 'Til You Make It! Yes, Public Speaking can be scary!!! Just remember to fake confidence until you feel it - then nobody will notice that you feel sick to your stomach! All presenters feel butterflies in their stomach before presenting; they'd be lying if they said they didn't! The first few times I did seminars I thought I was going to pass out! Instead, I smiled and acted like I had done it a million times; after the seminar the audience rated the Seminar Content and Speaker as Excellent on the Evaluation forms! After the first few times I presented it was easier to remind myself that I will do a great job and that I just have to "Fake Confidence" until it catches up! The hardest part for myself, and most presenters in general, is the introduction, once you get past that it's typically "smooth sailing"! Don't Rush Through the Presentation Pace yourself and try not to talk too fast! Nobody will understand what you're saying! Relax Yourself Before you go "on-stage" take a deep breath and relax yourself. Find Opportunities Constantly be on the lookout for Public Speaking opportunities to hone your skills! The more you do it the better you will become! 1.) Know your material Pick a topic you are interested in. Know more about it than you include in your speech. Use personal stories and conversational language – that way you won’t easily forget what to say. 2.) Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise as necessary. 3.) Know the audience Greet some audience members as they arrive. It’s easier to speak to "friends" than to strangers. 4.) Know the room Arrive early, walk around the speaking area and practice using the microphone and any visual aids. 5.) Relax Ease tension by doing exercises. Transform nervous energy into enthusiasm. 6.) Visualize yourself giving your speech Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping – it will boost your confidence. 7.) Realize that people want you to succeed Audiences want you to be interesting, informative and entertaining. They don’t want you to fail! 8.) Don’t apologize For any nervousness or problem – the audience probably never noticed it. 9.) Concentrate on the message – not the medium Focus your attention away from your anxieties & concentrate on your message and your audience. 10.) Gain experience Experience builds confidence, which is the key to effective speaking. TO LEARN MORE about Toastmasters, click here: www.toastmasters.org Top 10 Tips from Toastmasters... Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?! I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF... Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410 for a FREE CONSULTATION to discuss how you can achieve these vital goals for your business!