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Take a look inside the Trade Show Training Manual for a better understanding of the valuable training content provided to you.

TABLE OF CONTENTS
Trade Show Training Binder 
 

Section 1 (click here for more information)

  • The Importance of Exhibiting

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  • How to Select the Appropriate Trade Show for your Business

  • Obtaining Approval from Upper Management

Section 2 (click here for more information)

  • Selecting a Booth Space

  • Trade Show Planning Time Line

Section 3 (click here for more information)

  • Navigating Through the Exhibitor Kit from Show Services

  • Instructions for Creating an Easy to Use Trade Show Planning Binder

  • Including What Divider Tabs to Create & Where to Place the Papers from the Exhibitor Kit

Section 4 (click here for more information)

  • Planning Meeting(s)

  • Identifying Goals & Objectives

  • Budget Planning & Spreadsheet Guide

  • Marketing Planning Guide; Pre-Show, At Show & Post Show

  • Show Planning & Spreadsheet Guide

  • Supplies Spreadsheet Planning Guide

Section 5 (click here for more information)

  • Booth Staff Selection Guidelines

  • Booth Staff Training

  • Booth Conduct

  • How to Engage, Qualify, Conduct Needs Analysis & “Close” with a Prospect

  • How to Ask “Open Ended” Questions

  • Networking; “Why” & “How” to Do It

Section 6 (click here for more information)

  • How to Create an Effective Lead Handling Process; Before, During &
    After the Show

  • Leads - Follow Up

  • Lead Capture & Fulfillment Spreadsheet Guide

Section 7 (click here for more information)

  • Trade Show Booth Display Selection

  • Trade Show Booth Display Messaging & Graphics Guidance

  • Booth Layout

  • Presentation and/or Demonstration Planning

  • Brochure Design & Messaging Guidance

  • Sales Letter Guidance

  • How to Create Follow Up Surveys

Section 8 (click here for more information)

  • Insurance

  • For Trade Show Display; During Transportation & at Show

  • Exhibitor Liability Insurance

Section 9 (click here for more information)

  • Shipping, Logistics & Installation Labor

  • Shipping Guidance

  • How to Save Money on Shipping

  • Guide to Measuring DIM Weight

  • How to Reduce Labor Costs

Section 10 (click here for more information)

  • How to Create an Exhibitor Guide

  • This is an outline of All Pertinent Show Details for Booth Staff

  • Post Show Reporting Questionnaire for Booth Staff to Complete

  • Copies of Services Ordered & Payment Method

Section 11 (click here for more information)

  • Post Show ROI (Return on Investment) & ROO (Return on Objectives) Reporting

  • Post Show ROI & ROO Reporting Spreadsheet Guide

Section 12 (click here for more information)

  • Trade Show “Dictionary” of Terms (Approximately 500)

Excel Spreadsheet with all of the Templates & Checklists on CD  (click here for more information)

  • Comprehensive Master Planning Checklist
  • Planning Time Line Template
  • Post Show Reporting Template
  • Lead Fulfillment Planning Template
  • Budget Checklist & Template
  • Binder Tabs Template
  • Planning & Strategy Meeting Checklist
  • Marketing Planning Checklist & template
  • Follow Up Survey Template
  • Supplies Checklist & Template