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• This template describes the time frame in which certain planning items should be completed
• This can be customized for your own trade show exhibit planning

Post Show Reporting Template

• This template is ready for you to fill in all of the lead data from your trade shows, to find out how much overall ROI per lead you achieved
• Including, drilling down to find out cost per qualified lead, cost per purchasing time frame, cost per product interest & cost per total attendees
• When using this format, you will be able to add the results from each show you exhibit at & compare them side-by side

Lead Fulfillment Planning Template

• This customizable template is for defining all of the steps involved in your lead process; outlining the entire lead handling, ranking, follow up & sales reporting process, in an easy to read spreadsheet

Budget Checklist & Template

• You will need to set a budget before determining your marketing strategy, booth display, collateral, promotional item, etc., etc., etc.

• This section will teach you how to create a budget & provides a sample budget spreadsheet, outlining each & every item you will need to budget for, including how to keep track of payments, etc.

Binder Tabs Template

• This template lists the binder tabs you should create, to organize the colossal amount of paperwork you will need to keep track of when planning your trade show exhibit!

Planning & Strategy Meeting Checklist

• This checklist helps you prepare for your planning & strategy meetings; by listing all of the items you will need to review & bring with you to these meetings

Marketing Planning Checklist & Template

• Defining which attendees you want to reach & determining a strategy of how you will get your message across to them is imperative to achieving the objectives you have established
• This planning checklist & template describes the type of marketing opportunities available          pre-show, at-show & post show; and outlines the strategic benefits of each strategy

Follow Up Survey Template

• This customizable template can be sent with your follow up materials to receive feedback on anything from booth staff performance to products and so on

Supplies Checklist & Template

• This section provides you with a comprehensive, sample Supplies Spreadsheet Planning Guide, which starts out by describing the essential supplies every "trade show kit" should always contain & how to track the quantities of these items from show to show
• Then describes additional, valuable marketing, demonstration, booth staff & "in case of emergency" items that should be incorporated into your "trade show kit" are also covered; having these items become part of your standard "trade show kit" will simplify the supplies planning for future shows, keep your booth staff healthy & ready to go & prepare you for minor "mini disasters" that can happen to your booth!
• Then ends by discussing & illustrating Banner suggestions that are economical & lightweight; these can easily fit in any boxes & be shipped with your supplies