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SECTION 7 Description
Trade Show Training for Increased Return on Investment
Trade Show Training Manual
        

Trade Show Booth Display Selection

  • This section describes the various types of displays to choose from & which is the most effective type of display for your company’s exhibiting needs

  • A series of planning questions are included to help you decide which display is the most appropriate for your exhibiting needs from the various types of displays described

Trade Show Booth Display Messaging & Graphics
Guidance

  • You only have seconds to grab an attendees attention to your booth; this section describes:

  • Graphics that support your key messages & where to place them on the display, so your booth staff doesn't wind up standing in front of them, for example!

  • Messaging with compelling copy that entices attendees to approach your booth & ask for more details

Booth Layout

  • Booth Layouts which will allow for the most interaction with attendees, provide space for demonstrations & easily obtain lead information

  • Budget Tips for any type of booth space

  • Sample booth layouts for 10 x 10 booths & Tabletop Exhibits

Presentation and/or Demonstration Planning

  • A presentation provides the ability to explain the benefits of your product/service to many attendees at the same time; this section will teach you how to plan a demonstration, which will draw the attendees attention to your booth, entice attendees by the energy & become interested in seeing and hearing what's happening in there!

Brochure Design & Messaging Guidance

  • Learn how to design brochures that won't get tossed away!

  • This section describes the type of messaging to use for the cover, to entice attendees to open it & the most effective messaging to have inside the brochure, for attendees to learn about your company & product benefits

Sales Letter Guidance

  • Following up with attendees by sending a sales letter is a great way to have yet another opportunity to provide them with information

  • Learn the simple statements that will make the mailing more likely to be opened

  • Then, learn the most effective structure, type of information to include in the sales letter & use of a "call to action"

 How to Create Follow Up Surveys

  • Adding a follow up survey to a sales letter, or sending as a single item is a great way to get feedback on your booth staff's performance, products & determine how to better serve your customers

  • Learn what type of questions to ask in your survey, how to format it & what type of incentives to use for enticing the prospects/customers to fill out & return the survey