Leads - Follow Up

• This section describes what follow up materials should be prepared before leaving for the show, to allow for a quick response to leads

• Outline for what to do with leads when they are brought back to the office & the appropriate stages for following up with leads

 Lead Capture & Fulfillment Spreadsheet Guide

• This spreadsheet guide outlines the entire lead handling, ranking, follow up & sales reporting process, in an easy to read spreadsheet

How to Create an Effective Lead Handling Process; Before, During & After the Show

• This section describes how to plan & define a process for your leads - BEFORE the show begins

• Guidance for determining which type of lead capture device or paper based lead collection technique is best suited for your business

• The type of information to ask attendees via your lead capture technique, to obtain qualifying information from attendees, which will provide sales with qualified leads & an understanding of the prospect's needs, NOT just a stack of names & contact information to follow up with

• How to select the appropriate Lead Manager for at show & at office; who will be responsible for the leads & oversee the handling & follow up process

• The booth staff's directions for handling & processing the leads in the booth & at the end of each day