Marketing Planning Guide; Pre-Show, At Show & Post Show

• Defining which attendees you want to reach & determining a strategy of how you will get your message across to them is imperative to achieving the objectives you have established

• This section provides a series of Marketing Planning Questions, to better understand & define your target audience & competitors; so you can effectively plan how to attract attendees to YOUR booth, not your competitors!

• Detailed descriptions of marketing opportunities for Pre-Show, At-Show & Post Show, including the strategic value of each item

• Comprehensive planning for ensuring that your promotional give away is linked to your objectives & makes a big impact on attendee's minds, will aid itself to future sales, ties in to current marketing theme and so on....

Show Planning & Spreadsheet Guide

• Every professional Trade Show Manager or Consultant keeps "sane" by creating a Trade Show Planning Spreadsheet Guide for each & every show; in addition to the planning binder, covered in Section 3, which holds all of the paperwork

• This section provides you with a comprehensive Trade Show Planning Checklist, covering EVERY aspect of planning for your trade show, step-by-step, including descriptions, notes & tips for each item:

  • Demonstrations

  • Budget

  • Booth Staff

  • Display Components

  • Insurance

  • Marketing & Promotional Strategy

  • PR

  • Registration

  • Shipping

  • Supplies

  • Travel

  • Etc.

• This absolutely streamlines the planning process & eliminates errors (as long as items are checked off as you complete them!)

Supplies Spreadsheet Planning Guide

• This section provides you with a comprehensive, sample Supplies Spreadsheet Planning Guide, which starts out by describing the essential supplies every "trade show kit" should always contain & how to track the quantities of these items from show to show
• Additional valuable marketing, demonstration, booth staff & "in case of emergency" items that should be incorporated into your "trade show kit" are also covered; having these items become part of your standard "trade show kit" will simplify the supplies planning for future shows, keep your booth staff healthy/ready to go & prepare you for minor "mini disasters" that can happen to your booth!
• Banner suggestions that are economical & lightweight are also covered in this section; these can easily fit in any boxes & be shipped with your supplies

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Planning Meeting(s)

• Planning & Strategy Meeting Agenda(s) and Q& A Guides, covering ALL aspects of planning, marketing, budgeting, booth staff, etc. for your exhibit

• This section also has a checklist guide that streamlines preparation for the planning meetings; ensuring that you bring all relevant show information, marketing/promotional opportunities, collateral, etc. that should be reviewed in the meeting(s)

Identifying Goals & Objectives

• Learn how to set relevant Goals & Objectives, based on the attendees needs

Budget Planning & Spreadsheet Guide

• You will need to set a budget before determining your marketing strategy, booth display, collateral, promotional item, etc., etc., etc!

• This section will teach you how to create a budget & provides a sample budget spreadsheet, outlining each & every item you will need to budget for!