Post Show ROI (Return on Investment) & ROO (Return on Objectives) Reporting

• R.O.I. is quantifiable; by comparing the total show investment against the sales generated from the event

• R.O.O. is an analysis; the return from objectives, where sales are not immediately closed

• This section will describe the differences in detail & teach you how to report on both - so you can understand the value you receive from each show & know if you need to improve, or cut costs, in certain areas of your trade show exhibiting program

Post Show ROI & ROO Reporting Spreadsheet Guide

• This spreadsheet provides you with a guide for reporting the ROI & ROO from your Trade Shows

• Including, drilling down to find out:

  • Cost per qualified lead

  • Cost per purchasing time frame

  • Cost per product interest

  • Cost per total attendees

• When using this format, you will be able to add the results from each show you exhibit at & compare them side-by side