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Top Trade Show Blunders to Avoid

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Top 10 "Best of Show" Booths from EXHIBITOR 2008
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Trade Show ROI & ROO

TradeShow Teacher Answers Shipping & Handling's Top 10 Questions

Trade Show Continuity Planning

Eight Easy to Apply Networking Strategy Steps

The A, B, C's of Exhibiting Effectively

Top 10 Things Great Booths Do Well

TradeShow Teacher's Top 10 List on Rental Display Advantages

Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows

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TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”

TradeShow Teacher's Guide to Display Types

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                         COMPETITIVE INTELLIGENCE SMARTSRTS

Linda Musgrove
TradeShow Teacher
www.tsteacher.com

Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about! From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D (Research and Development) and of course your Trade Show selection and Trade Show activities!

SO, WHERE DO YOU FIND INFORMATION ABOUT YOUR COMPETITORS?

The opportunities to find data about your competition are somewhat endless, you just need to make a conscious effort to actually be looking for it; once you do that you'll start finding information EVERYWHERE!

Here are some examples of where to start your search!

-  Company Websites
-  Press Releases
-  Government Filings
-  Financial Analysts
-  Employment Ads
-  TRADE SHOWS
-  Meetings
-  Conferences
-  Panel Sessions
-  Reps & Distributors
-  Former Employees
-  Web Search
-  Portals
-  Search Engines
-  Industry Analysts
-  Suppliers
-  Partners
-  Networking
-  Sales Force
-  Media Articles
-  Customer Interviews
-  Customer Surveys


HOW DO YOU BEGIN YOUR STRATEGY?

-  Research and Determine your TOP 3-5 competitors
-  Record the information you already know about them
-  Determine the Additional Information you will need to collect
-  Document the information you collect
-  Determine WHO will be tasked to collect this information internally, or if you will hire an outside agency


WHAT INFORMATION SHOULD YOU BE LOOKING FOR?

-  Products/Services
-  Features
-  Sales/Marketing
-  Sales Representatives
-  Support (if Applicable)
-  Strengths (List all known)
-  Weaknesses (List all known)
-  Company
-  Financial

Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit
http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation.


NOTE: If you would like to add any of these articles to a Resources section of your website, please add the following information below. Make all links “live”.

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Linda Musgrove
TradeShow Teacher
http://www.tsteacher.com
linda@tsteacher.com

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Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation.

Enjoy the Resources!
 


                 CONTACT ME TODAY  I  I  I  I  I  I
 
 TradeShow Teacher
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 Phone: (305) 677-3543
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