HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Exhibit City News "TradeShow Teacher
Column"
Trade Show ROI & ROO
TradeShow Teacher Answers Shipping & Handling's Top 10 Questions
Trade Show Continuity Planning
Eight Easy to Apply Networking Strategy Steps
The A, B, C's of Exhibiting Effectively
Top 10 Things Great Booths Do Well
TradeShow Teacher's Top 10 List on Rental Display Advantages
Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows
(Exhibit City News and PRSA Technology Section)
TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”
TradeShow Teacher's Guide to Display Types
Lesson on Trade Show Best Practices
Authored Articles Available for your Business
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as long as you leave the by-line at the end of the article)
COMPETITIVE INTELLIGENCE SMARTSRTS
Linda Musgrove
TradeShow Teacher
www.tsteacher.com
Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about! From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D (Research and Development) and of course your Trade Show selection and Trade Show activities!
SO, WHERE DO YOU FIND INFORMATION ABOUT YOUR COMPETITORS?
The opportunities to find data about your competition are somewhat endless, you just need to make a conscious effort to actually be looking for it; once you do that you'll start finding information EVERYWHERE!
Here are some examples of where to start your search!
- Company Websites
- Press Releases
- Government Filings
- Financial Analysts
- Employment Ads
- TRADE SHOWS
- Meetings
- Conferences
- Panel Sessions
- Reps & Distributors
- Former Employees
- Web Search
- Portals
- Search Engines
- Industry Analysts
- Suppliers
- Partners
- Networking
- Sales Force
- Media Articles
- Customer Interviews
- Customer Surveys
HOW DO YOU BEGIN YOUR STRATEGY?
- Research and Determine your TOP 3-5 competitors
- Record the information you already know about them
- Determine the Additional Information you will need to collect
- Document the information you collect
- Determine WHO will be tasked to collect this information internally, or if you will hire an outside agency
WHAT INFORMATION SHOULD YOU BE LOOKING FOR?
- Products/Services
- Features
- Sales/Marketing
- Sales Representatives
- Support (if Applicable)
- Strengths (List all known)
- Weaknesses (List all known)
- Company
- Financial
Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation.
NOTE: If you would like to add any of these articles to a Resources section of your website, please add the following information below. Make all links “live”.
Top of Article:
Linda Musgrove
TradeShow Teacher
http://www.tsteacher.com
linda@tsteacher.com
End of Article:
Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation.
Enjoy the Resources!
CONTACT ME TODAY I I I I I I
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
